Businesses both large and small are fighting an increasingly tough battle to grab prospective clients’ attention and mind space, so bombarded are we by information and sales pitches in every aspect of our lives.
Video is proving to be the game changer yet many business owners and marketing directors have failed to grasp just how powerful it can be in winning them new business.
Video has been growing in importance as a marketing tool for the past few years. Whatever device your target market prefers, you need to start offering video content to gain and hold their attention.
Let’s turn to some of the facts about the power of video marketing that you may not be aware of:
- Videos in an email have been shown to boost click-through rates by 200-300%,
- the inclusion of a video on a website home page can increase enquiries and conversions by 80%.
- 64% of users are more likely to buy a product online after watching a video
- 77% of consumers claim that more ‘real life’ experiences – via video and multimedia content – would encourage them to make an online purchase.
Clearly, then, video can have a highly meaningful impact on your business’s sales – but how can you accelerate your own firm’s conversions of interested customers to buyers in collaboration with the right corporate video production agency like AdTube?
Video grabs people’s attention and allows you to communicate with impact.
Video has the power to deliver your business’s messages far more effectively than any other medium. Video engages more areas of the brain than reading, which helps your messages stick.
Your customers will also connect more easily to your business when you’re more than an image or words on a page. If you’re creating a video, sharing real life content or a client testimonial – viewers will identify more strongly with the messages, than if they’d just read them.
Humanizing your business through video gives customers a reason to connect with you. Marketing is based on building trust and credibility with your audience and the dynamic “real world” nature of video keeps people engaged with your business.
Videos make an impact faster than any other medium
The impact that a given video has on the potential customer begins from the moment they first encounter it, market research having shown that the initial 3-7 seconds are crucial if you are to convince a viewer to continue watching instead of heading elsewhere.
Keeping eyes glued to your videos is, of course, critical if such viewers are to remain interested in your products or services to the point of enquiring and subsequently buying from you.
Video Helps Your Business Get Discovered Online
Video needs to be an integral part of your digital marketing strategy. Having a video on your website has a beneficial impact on your search engine rankings. When people stay on your site to watch a video, Google also takes note of longer visiting time that your website gets and rewards you for that
Placing video content on YouTube and other video platforms, including social media sites, also helps your SEO in terms of likes and engagement.
YouTube is the second largest search engine after Google, Having video content on YouTube ensures that your business can start appearing in those search results too.
People Love To Engage With & Share Videos
Video is also so potent at bolstering sales in part because of how shareable it is, including across blog posts, emails and social media. Furthermore, the more compelling and relevant your video is, the more confident you can be that it won’t just be your organisation doing the sharing.
However, one of the most important steps of all to fast tracking your sales through video marketing is entrusting the right company with the production of your video content. As a highly regarded corporate video production agency, AdTube can work closely with you to ensure that your firm creates the most engaging videos that are focused on the messages that your ideal clients want to hear.